文本·符号·文化:潮玩盲盒的符号圈层建构及其长期发展路径

Text·Symbol·Culture:The Symbolic Circle Construction of Chaowan Blind Box and Its Long-term Main Development Path

潮玩盲盒作为中国文化市场一大热门现象,其发展逐步进入“熄火”态势。新消费主义文化进入下半场,潮玩文化市场也正在经历大变革。符号双轴创作过程下,盲盒历经文本—符号—文化的演进,构建富有特色的圈层文化。趣缘、共同体与链式社区是圈层内的文化特性,也造成内容封闭、文化单一和消费壁垒的局限现状。从文本、符号、文化三个层面的剖析,并以此对潮玩盲盒的未来发展进行路径探索,将重新激活潮玩市场的生机活力。

As a popular phenomenon in the Chinese cultural market,the trendy play blind box has gradually entered a“flame out”trend.The new consumerist culture has entered the second half,and the trendy play culture market is also undergo⁃ing major changes.Under the dual-axis creation process of symbols,the blind box has gone through the evolution of text-sym⁃bol culture to build a distinctive circle culture.Interest,community and chain community are cultural characteristics within the circle,and they also bring about the limited status quo of closed content,single culture and consumption barriers.The analysis of the three levels of text,symbol,and culture,and the exploration of the path for the future development of the tide play blind box will reactivate the vitality of the tide play market.