摘要
高光时刻,复兴中式糕点的虎头局曾被封为“人气排队王”,单店估值过亿,不少投资机构争相抛出橄榄枝,甚至“抢不进去”。短短2年,虎头局为何“虎”威不再?“自去年4月起,虎头局裁员达1000多人;11月至今,拖欠员工工资累计4个半月,拖欠供应商贷款、房租等约2亿元”。今年3月底,虎头局渣打饼行产品经理Jason的爆料,彻底揭开了虎头局难以为继的真相。这个曾经备受资本青睐,被誉为新中式烘焙新赛道领跑者的餐饮企业,怎么就落到如此境地?
At its peak,Tiger ttitude,a newly established traditional Chinese pastry maker was once named the most popular brand.A single branch store was valued at over 100 milion and it was sought after by swarms of investors.In just 2 years,why has it lost its atitude?
出处
《创新世界周刊》
2023年第7期88-89,共2页
Innovation World Weekly
