多模态互动:数字媒介时代作为社会角色的电影

Multimodal Interaction:Film as a Social Actor in the Age of Digital Media

在当下数字媒介时代,将电影视为一种蕴含社会生命、且具有思想能动性与交互性体验特质的社会角色,也即意味着,将电影置于社会互动的文化场域中进行讨论和分析。并且,在电影与社会的互动关系中,电影实际上被界定为一种“社会行动者”的身份。在此语境下,一方面,探讨数字媒介及其多模态互动机制如何塑造了电影的社会角色身份,以及在多模态互动分析的理论视域中,电影的社会行动建构及其运作机制;另一方面,在理论体系的完善层面,可以有效弥补多模态互动分析理论,在情态变量层面,以及在社会泛文本及其情境语境对电影社会互动行为的影响层面,所存在的理论缺陷和不足。

In the current digital media era,film is regarded as a social role that contains social life and has the characteristics of intellectual initiative and interactive experience,which means placing films in the cultural context of social interaction for discussion and analysis.Moreover,in the interaction between film and society,film is actually defined as a kind of identity as a“social actor”.In this context,on the one hand,it discusses how digital media and its multimodal interaction mechanism shape the social role identity of film,and the social action construction and operation mechanism of film in the theoretical perspective of multimodal interaction analysis.On the other hand,at the level of the improvement of the theoretical system,it can effectively make up for the theoretical defects and deficiencies in the theory of multimodal interaction analysis,the level of modal variables,and the impact of social text and its situational context on the social interaction behavior of film.