新时代文旅融合背景下景德镇陶瓷文化创意产业的开发路径与意义探究

Research on the Development Path and Significance of Jingdezhen Ceramic Cultural and Creative Industry under the Background of Cultural and Tourism Integration in the New Era

景德镇陶瓷文化内涵深厚,党的二十大报告提出要健全现代文化产业体系和市场体系,以创意产业融合来丰富景德镇陶瓷文化谱系,有利于进一步坚定文化自信。在新时代文旅融合背景下,为创新传承发展景德镇本土特色陶瓷文化,针对景德镇陶瓷文化创意产业的社会传播、公众体验、市场潜力等发展实际进行PEST分析,提出景德镇陶瓷文化创意融合的具体发展路径,解读景德镇陶瓷文创产业的现实意义。以期推动景德镇陶瓷文化发展,加速实现景德镇文化旅游类试验区的战略转型。

Jingdezhen's ceramic culture has profound connotations.The report of the 20th National Congress of the Communist Party of China proposed to improve the modern cultural industry system and market system,and to enrich Jingdezhen's ceramic cultural pedigree with the integration of creative industries,which is conducive to further strengthening cultural self-confidence.In the context of the integration of culture and tourism in the new era,in order to innovate and inherit and develop Jingdezhen's local characteristic ceramic culture,conduct a PEST analysis on the social communication,public experience,market potential and other developments,propose the specific development for the integration path to interpret its practical significance and accelerate the realization of the strategic transformation of Jingdezhen Cultural Tourism Experimental Zone.