地域文化视域下农产品包装设计研究

Research on Packaging Design of Agricultural Products from the Perspective of Regional Culture

本文研究地域文化艺术元素在农产品包装设计中的应用,增强企业竞争力,拓宽传统文化的应用价值。在地域文化和农产品包装设计结合中提出坚持文化性与商业性、地域性和国际性、识别性和系统性的设计原则;提取邢台地域文化中具有代表性的人物文化,运用现代数字插画的手法进行图案再创造,结合现代生活理念和市场需求,分别从色彩、字体、包装结构等方面进行农产品包装设计实践,提升农产品包装的设计内涵和应用价值,增强地域文化的传承意义和当代发展,为传统文化在设计中的实现路径提供参考依据。

The application of regional cultural and artistic elements in the packaging design of agricultural products is studied to enhance the competitiveness of enterprises and broaden the application value of traditional culture.In the combination of regional culture and agricultural product packaging design,the design principles of cultural and commercial,regional and international,identification and system are proposed.The representative character culture of Xingtai regional culture is extracted,the pattern is created by modern digital illustration,and combined with modern life concept and market demand,the packaging design practice of agricultural products is carried out from the aspects of color,font,packaging structure and so on.Enhance the design connotation and application value of agricultural product packaging,enhance the inheritance significance of regional culture and contemporary development,and provide a reference for the realization of traditional culture in the design path.