我国传统水墨元素在视觉平面设计中的实践分析

Practical Analysis of Traditional Ink Elements in Visual Graphic Design in China

我国传统水墨元素在现代视觉平面设计中的应用越来越广泛,并逐步形成具有独特中式审美并走向世界视觉平面语言体系的新趋势。本文从视觉平面设计角度出发,通过部分案例对我国传统水墨从本身独有的含蓄美、价值性、应用性及应用设计策略上进行分析,认为只有突破设计形式限制,将此类传统文化符号植入现代视觉平面设计,才能形成卓尔不同的新理念、新方向。

The application of Chinese traditional ink elements in modern visual graphic design is more and more extensive,and gradually forms a new trend with unique Chinese aesthetic and towards the world visual graphic language system.From the perspective of visual plane development,this paper analyzes the unique implicit beauty,value,applicability and application design strategy of Chinese traditional ink painting through some cases,and believes that only by breaking through the limitations of design forms and implanting such traditional cultural symbols into modern visual plane design can a new concept and new direction be formed.