中性笔及其包装的人性化设计

Humanized Design of Neutral Pens and Their Packaging

中性笔是学生不可或缺的学习装备,作为实用工具,在结构和包装方面都应该充分实现其使用价值。本文通过分析市面现有的中性笔及其包装,对其进行了人性化的结构与包装设计,目的是以人性化设计作为切入点,尝试改变当前中性笔结构以及包装过于注重趣味而忽视消费者使用需求的局面。结构设计方面选择塑料作为主要材料,提取归纳出三个中性笔结构设计方案。包装设计方面使用瓦楞纸板作为主要材料,进一步展开对包装尺寸的规划和结构的设计,加以合理的色彩搭配、文字排版等装潢设计,使得平面设计的元素与内容高度契合。

Neutral pen is an indispensable equipment for students,as a practical tool,the structure and packaging should be fully realized in its use value.In this paper,we analyze the existing pens and their packaging,and design a humanized structure and packaging,with the purpose of using humanized design as an entry point to try to change the current situation that the structure and packaging of the pens are too focused on fun and ignore the needs of consumers.For the structural design,plastic was chosen as the main material,and three structural design solutions for the pen were extracted and summarized.The packaging design uses corrugated cardboard as the main material,and further develops the size planning and structure design of the packaging,with reasonable color matching,text layout and other decoration design,so that the graphic design elements and the content are highly compatible.