地域文化视域下旅游文创产品设计研究

Research on the Design of Tourism Cultural and Creative Products from the Perspective of Regional Culture

随着我国经济水平的不断提升,大众对于物质以及精神文化的需求也呈现出明显的上升趋势,这一背景下旅游行业赢得了一定的发展空间,不同地域在进行旅游资源开发和挖掘的过程中,都在积极发展其中的文创产品,通过对文创产品的独特性设计,从而进一步促进区域经济的发展,确保整个行业能够取得更加持续的发展。我国地域文化本身就呈现出丰富性和多元化的特征,其中存在的精华元素更是为文化艺术设计提供了全新的灵感和体验,整个地域文化伴随着时代的进步飞速发展,因此本文研究将围绕地域文化视域下旅游文创产品的设计展开,通过多元化研究,对当前文创产品的优化完善提供新的发展路径,从不同的角度和层面探讨创新的必要性,以此为相关工作人员提供可行性建议。

With the continuous improvement of the economic level in our country,the public's demand for the material and spiritual culture also presents an obvious rising trend.Under this background,the tourism industry has won a certain development space.Different regions are actively developing the cultural products during the process of tourism resources development and mining.So as to further promote the development of regional economy,to ensure that the whole industry can achieve more sustainable development.Chinese regional culture itself presents the characteristics of richness and diversification,the essence of the existing elements is to provide a new inspiration and experience for cultural and art design,the whole regional culture is rapidly developing with the progress of the times,therefore this research will be based on the regional culture under the vision of the design of tourism creative products,through diversification research,To provide a new development path for the optimization and improvement of cultural and creative products,discuss the necessity of innovation from different angles and levels,in order to provide feasible suggestions for relevant staff.