剪纸文化在广告创意中的设计与运用探究

Exploration of Design and Application of Paper-cutting Culture in Advertising Creativity

剪纸文化底蕴深厚、历史悠久,其在广告创意中的设计与运用提升了广告的艺术感染力和产品宣传效果,实现了广告宣传的更大价值。结合剪纸文化的文化意蕴、地域特色等探索剪纸文化在广告创意中设计与运用的注意事项,结合现代广告设计理念,将剪纸文化所包含的文化特色、文化意蕴等融入广告设计,科学、合理利用剪纸形式的图形、文字、色彩等元素设计新颖、感染力强、宣传效果好的广告作品。

Paper-cutting culture has a profound cultural background and a long history.Its application in advertising design and creativity enhances the artistic appeal and promotional effect of advertising,realizing greater value in advertising.This article explores the considerations for designing and using paper-cutting culture in advertising creativity,including its cultural connotations and regional characteristics,and incorporating modern advertising design concepts.By integrating the cultural characteristics and connotations contained in paper-cutting culture into advertising design and scientifically using graphic,textual,and color elements of paper-cutting form,novel and persuasive advertising works can be created with good promotional effects.