论新媒体技术与视觉传达设计实践教学

On New Media Technology and Practical Teaching of Visual Communication Design

在信息技术的推动下,人们的生活方式发生了显著的变化,新媒体技术、数字技术等逐渐与社会各领域实现深度融合。因此,在视觉传达设计实践教学中,教师应充分考虑新媒体技术对于视觉传达设计带来的影响与冲击,要促进新媒体技术与视觉传达设计实践教学的融合。基于此,笔者首先论述了新媒体技术与视觉传达设计的概念与联系,新媒体技术对视觉传达设计的冲击与影响,在此基础上,分析了当前视觉传达设计实践教学的基本状况,并进一步提出了视觉传达设计实践教学的创新策略。

With the promotion of information technology,people's lifestyles have undergone significant changes,and new media technology,digital technology,and others have gradually achieved deep integration with various fields of society.Therefore,in the practical teaching of visual communication design,teachers should fully consider the impact and impact of new media technology on visual communication design,and promote the integration of new media technology and visual communication design practical teaching.Based on this,the author first discusses the concepts and connections between new media technology and visual communication design,as well as the impact and impact of new media technology on visual communication design.On this basis,the author analyzes the basic situation of current practical teaching of visual communication design and further proposes innovative strategies for practical teaching of visual communication design.