基于留守儿童公益组织“守望之家”的VI设计与研究

VI Design and Research Based on the Public Welfare Organization“Watch House”for Left Behind Children

本文主要研究公益视觉形象为主导的VI设计,从公益组织的设计定位到建立VI视觉识别系统,结合国内外公益组织视觉形象设计值得学习与完善的地方,为“守望之家”量身设计出一套完整的、可实施的留守儿童公益组织形象,将公益组织的文化和理念通过视觉化、具体化的形象系统传达出来,成为人们了解“守望之家”留守儿童公益组织的有效方式。

This paper mainly studies the VI design dominated by public welfare visual image,from the design orientation of public welfare organizations to the establishment of VI visual identity system,combining the places worth learning and improving in the visual image design of public welfare organizations at home and abroad,to design a complete and implementable image of Left-behind children in China public welfare organizations for the“Watch Home”,and convey the culture and concept of public welfare organizations through the Visualization and specific image system,It has become an effective way for people to understand the“Watchhouse”Left-behind children in China Public Welfare Organization.to understand the“Watching Home”Left-behind children in China Public Welfare Organization.