国风插画电影海报设计中的柔性思维

Flexible Thinking in the Design of Chinese Style Illustrated Movie Posters

现如今,中国的影音娱乐产业的发展已经相当成熟,看电影已经成为人们生活中习以为常的消遣。一张电影宣传海报要在有限的幅面里通过一张插图来迅速地抓住人们的眼球,引发信息检索的行为,激发潜在观影可能性,就必须有着强烈的画面张力。在国风电影插画海报中,这种强烈的张力是由海报设计者或画师的柔性思维在实际操作前期的设计阶段就决定了的。本文主要围绕国风插画电影海报中的柔性思维展开论述。

Nowadays,the development of China's audio and video entertainment industry has been quite mature,and watching movies has become a common pastime in people's life.A movie posters in the limited format by a illustration to quickly catch people's attention,trigger the behavior of information retrieval,stimulate potential viewing possibility,it must have a strong picture tension,in the wind film illustration posters this strong tension is by the poster designer or painter of flexible thinking in the actual design stage is decided.This paper mainly focuses on the flexible thinking in the Chinese style illustration film poster.