乡村振兴背景下农村直播电商助力乡村文化振兴路径研究

Research on the Path of Rural Live Streaming E-commerce under the Background of Rural Revitalization

乡村振兴战略旨在解决乡村衰落问题,乡村的衰落体现为乡村经济的发展缓慢,但究其根源是乡村文化的衰落。随着直播等新媒体形式的产生与发展,其在振兴乡村文化、保护传承和开发利用优秀传统乡土文化、提升乡村文明水平、加强新时代乡村文化振兴等方面助力颇大,也为乡村经济的发展带来前所未有的机遇。

Rural revitalization strategy aims to solve the problem of rural decline,which is reflected in the slow development of rural economy,but the root cause is the decline of rural culture.With the emergence and development of livestreaming and other new media forms,they play a great role in revitalizing rural culture,protecting,inheriting,developing and utilizing excellent traditional local culture,improving the level of rural civilization,and strengthening the revitalization of rural culture in the new era.They also bring unprecedented opportunities for the development of rural economy.