摘要
运用文献资料、逻辑分析等方法,阐述我国体育赛事供需矛盾的现实、5G纾解体育赛事供需矛盾的实践,并提出纾解策略。我国体育赛事存在赛事数量不足与市场需求旺盛、赛事质量较低与大众需求提高、赛事效益欠佳与盈利压力沉重的矛盾。5G纾解体育赛事供需矛盾的实践:依靠5G技术增加赛事数量、依托5G应用提升赛事质量、依仗5G互联提高赛事收益。策略:扩大赛事产品供给,提升赛事场次种类;助力智慧场馆建设,满足观众需求升级;推动赛事降本增效,提高企业盈利水平。
By using the methods of literature review and logical analysis,this paper expounded the reality of the contradiction between supply and demand of sports events in China,the practice of 5G to alleviate the contradiction between supply and demand of sports events,and put forward the alleviated strategy.There exist contradictions between insufficient number of sports events and strong market demand,low quality of sports events and increasing public demand,poor efficiency of sports events and heavy profit pressure.Practice of 5G in alleviating the contradiction between supply and demand of sports events:It is necessary to rely on 5G technology to increase the number of events,rely on 5G applications to improve the quality of events,and rely on 5G interconnection to improve the income of events.Strategy:We should expand the supply of event products to improve the variety of events,help the construction of smart venues to meet the upgrading of audience needs,and promote the event to reduce the cost and increase the efficiency to improve the profitability of enterprises.
作者
朱凯迪
陈涛
ZHU Kai-di;CHEN Tao(School of Physical Education,Anhui Normal University,Wuhu 241002,China)
出处
《体育文化导刊》
CSSCI
北大核心
2023年第8期7-13,共7页
Sports Culture Guide
基金
国家社会科学基金青年项目(20CTY008)。