数字化赋能体育竞赛表演业的价值、困境与策略

Value,Dilemma and Strategy of Digital Enabling Sports Competition Performance Industry

运用文献资料法、逻辑分析法等,分析数字化赋能体育竞赛表演业的价值、困境,并提出策略。数字化赋能体育竞赛表演业具有提高产业效率、提升供给质量、创新商业模式的价值。困境:市场监管难度增加,数字技术应用不足,转型升级进程缓慢,赛事服务水平欠佳,多元需求无法满足。策略:加强政府引导与监督作用,拓宽数字技术应用范围,推进产业数字化转型升级,丰富企业数字化赛事供给,对接消费者的多元化需求。

By using the methods of literature review and logical analysis,this paper analyzed the value,dilemma of digital enabling sports competition performance industry,and proposed strategy.Digital enabling sports competition performance industry has the value of improving industrial efficiency,improving supply quality and innovating business model.Dilemma:The difficulty of market supervision is increasing,the application of digital technology is insufficient,the transformation and upgrading process is slow,the service level of the event is poor,and the diversified needs cannot be met.Strategy:We should strengthen the role of government guidance and supervision,broaden the scope of digital technology application,promote industrial digital transformation and upgrading,enrich the supply of enterprise digital events,and connect with the diversified needs of consumers.