我国乡村体育旅游业数字化发展机遇、挑战与路径

Digital Development of Rural Sports Tourism in China Opportunities,Challenges and Approaches

运用文献资料、逻辑分析等方法,探究我国乡村体育旅游业数字化发展机遇与挑战,并提出发展路径。我国乡村体育旅游业数字化发展机遇:政策导向更加鲜明,科技支撑更加有力,市场驱动更加强劲。挑战:政策供给尚不完善,核心要素保障不足,产品有效供给滞后,商业模式创新不足。发展路径:强化政策供给,保障发展顺畅;加大发展投入,夯实要素保障;强化技术赋能,优化产品供给;构建数字平台,创新商业模式。

By using the methods of literature review and logical analysis,this paper explored the opportunities and challenges of digital development of rural sports tourism in China,and put forward the development path.Opportunities for the digital development of rural sports tourism in China:The policy direction is clearer,the scientific and technological support is stronger,and the market-driven is more powerful.Challenges:The policy supply is not perfect,the core factors guarantee is insufficient,the effective supply of products lags behind,and the innovation of business models is insufficient.Development path:We should strengthen policy supply to ensure smooth development,increase investment in development to strengthen factors guarantee,enhance technical capabilities to optimize product supply,and build digital platforms to innovate business models.