摘要
运用文献资料、逻辑分析等方法,探究我国乡村体育旅游业数字化发展机遇与挑战,并提出发展路径。我国乡村体育旅游业数字化发展机遇:政策导向更加鲜明,科技支撑更加有力,市场驱动更加强劲。挑战:政策供给尚不完善,核心要素保障不足,产品有效供给滞后,商业模式创新不足。发展路径:强化政策供给,保障发展顺畅;加大发展投入,夯实要素保障;强化技术赋能,优化产品供给;构建数字平台,创新商业模式。
By using the methods of literature review and logical analysis,this paper explored the opportunities and challenges of digital development of rural sports tourism in China,and put forward the development path.Opportunities for the digital development of rural sports tourism in China:The policy direction is clearer,the scientific and technological support is stronger,and the market-driven is more powerful.Challenges:The policy supply is not perfect,the core factors guarantee is insufficient,the effective supply of products lags behind,and the innovation of business models is insufficient.Development path:We should strengthen policy supply to ensure smooth development,increase investment in development to strengthen factors guarantee,enhance technical capabilities to optimize product supply,and build digital platforms to innovate business models.
作者
王艳琼
张亚文
张小林
WANG Yan-qiong;ZHANG Ya-wen;ZHANG Xiao-lin(College of Physical Education and Health,Guangxi Normal University,Guilin 541006,China)
出处
《体育文化导刊》
北大核心
2023年第8期80-86,共7页
Sports Culture Guide
基金
国家社会科学基金项目(22BTY040)。
关键词
体育经济
乡村体育
体育旅游
数字化
sports economics
rural sports
sports tourism
digitization