北京兔儿爷在童装上的设计应用探究

Research on the design and application of Beijing rabbit in children’s clothing

北京兔儿爷作为一种中秋祭祀习俗下产生的民间传统玩具,对现代国潮童装设计有较高的参考价值。文章简述了兔儿爷的历史发展线,归纳了其艺术特征,分析了其在童装创新设计中运用的可行性和原则,并开展了一系列童装设计实践。研究认为,兔儿爷历史悠久、寓意丰富,其在童装领域的应用具有一定的教育意义;兔儿爷色彩鲜明、造型多样,具有较高的审美趣味;将兔儿爷形象在廓形、元素、色彩等方面进行设计手法的结合和转变,可使其更符合大众审美,顺应时代发展,满足市场需求。

As a traditional folk toy produced under the Mid-autumn Festival ritual custom,Beijing rabbit has a high reference value for modern China-Chic children’s clothing design.This paper briefly describes the historical development line of Beijing rabbit,summarizes its artistic characteristics,analyzes the feasibility and principles of its application in children’s clothing innovative design,and develops a series of children’s clothing design practices.The research shows that Beijing rabbit has a long history and rich meanings,and its application in the field of children’s clothing has certain educational significance;Beijing rabbit has bright colors and diversified shapes,and has a high aesthetic interest;the combination and transformation of the design techniques of the image of Beijing rabbit in the aspects of outline,elements,colors,etc.can make it more in line with the public aesthetic,conform to the development of the times,and meet the market demand.