数字媒体时代背景下的幼儿园IP形象设计与探索

Design and exploration of kindergarten IP image in the background of digital media era

随着数字媒体时代的到来,元宇宙概念的兴起为人类之间的沟通、交流提供了更多途径,幼儿教育亦应随着科技的进步而作出改变。幼儿园IP形象作为交流传播的符号具有很好的社交属性,可应用于线上的家校沟通、幼儿教育、校园文化宣传等,数字媒体成为信息交流最有效的媒介之一。文章通过讨论数字媒体时代背景下的幼儿园IP形象设计,探索幼儿园教育更多的可能性,为幼儿园IP形象设计提供思路。

With the arrival of the digital media era,the rise of the Metaverse concept provides more ways for communication and exchange between human beings,and preschool education should also be changed with the progress of science and technology.Kindergarten IP image,as a symbol of communication and dissemination,has good social attributes and can be applied to online home-school communication,preschool education,campus cultural promotion,etc.Digital media has become one of the most effective media for information exchange.This paper discusses the design of kindergarten IP image in the context of digital media era,explores more possibilities for preschool education,and provides ideas for kindergarten IP image design.