基于社交媒体数据的“网红打卡地”空间布局及其相关因素分析——以北京主城区为例

Analysis on the Spatial Layout and Related Factors of“Internet Celebrity Check-in Places”Based on Social Media Data——Taking the Main Urban Area of Beijing as an Example

“网红打卡地”的出现为城市空间规划和产业布局研究提供了新视角。基于小红书“打卡”笔记数据,将推送的打卡地划分为商业购物、人文景观、自然景观、美食餐饮、休闲娱乐和文化艺术6个大类,定量分析了北京市主城区内“网红打卡地”的热度和空间分布特征。结果表明,北京市主城区“网红打卡地”总体“圈层式”结构特征鲜明,呈核心—边缘扩散空间分布模式;各类打卡地之间在空间分布上存在较强的相关性且聚集程度较高,都市核心区是打卡热点区的核心依托区域。

The emergence of“net celebrity check-in places”provides a new perspective for urban spatial planning and industrial layout research.Based on the data of Xiaohongshu’s“check-in”notes,this paper divides the push check-in into six categories:commercial shopping,cultural landscape,natural landscape,gourmet catering,leisure and entertainment,culture and art,and quantitatively analyzes the popularity and spatial distribution characteristics of“net celebrity checkin places”in the main urban area of Beijing.The results show that the overall“circle-type”structural characteristics of“Internet celebrity check-in places”in the main urban area of Beijing are distinct,showing a core-edge diffusion spatial distribution pattern.There is a strong correlation between the spatial distribution of various types of land and the degree of aggregation is high.The urban core area is the core area of the hot spot area.