基于UTAUT模型的互联网医疗服务利用及其影响因素研究

Study on the Utilization of Internet Medical Services and Its Influencing Factors Based on UTAUT Model

目的/意义调查并研究影响患者互联网医疗服务利用评分的因素,为改善互联网医疗服务质量提供参考。方法/过程基于技术接受与整合理论设计问卷并开展调查,采用描述性统计和多元线性回归方法进行分析。结果/结论互联网医疗服务整体评分处于中等水平,患者满意度、绩效期望和促进因素评分相对较高,努力期望和社会影响评分相对较低,其中满意度、努力期望和促进因素对互联网医疗服务利用存在显著影响。建议通过优化互联网医疗系统平台、加强互联网医疗服务宣传等措施改善互联网医疗服务利用。

Purpose/Significance To provide references for improving the quality of internet medical services by investigating and studying the factors that affect patients’internet medical service utilization scores.Method/Process The survey is conducted using a self-administered questionnaire based on unified theory of acceptance and use of technology(UTAUT),descriptive statistics and linear regression are used to analyze the utilization of internet medical services and its influencing factors.Result/Conclusion The results of the study show that internet medical services are rated at a medium level,with re latively high ratings for patient satisfaction,performance expectations,and facilitation factors,and relatively low ratings for effort expectations and social impact,with satisfaction,effort expectations,and facilitation factors having significant effects on internet medical service utilization.It is recommended to improve the utilization of internet medical services by optimizing the internet medical system platform and strengthening the promotion of internet medical services.