宋代陶模图像故事:宋代民俗文化的一条传播途径

An Analysis on Ways of the Communication of Folk Culture in Song Dynasty——Taking the Story of the Ceramic Model Images in Song Dynasty as an Example

陶模民俗为宋代社会盛行的民俗,曾在黄淮流域广为流传。考古研究发现,陶模以黄土为制作原料。陶模图像,内涵丰富、故事性强,许多陶模都以脍炙人口的传说故事为创作题材。从社会学角度分析,陶模的社会功能显著,它丰富了社会生活,使人们感到愉悦,促进了宋代社会的和谐;从传播学角度分析,陶模成为文化的载体,它通过讲故事的形式传播文化。宋代陶模民俗是宋代文化的一条传播途径,是古代民俗文化传播的典型范例。

The folk custom of the ceramic mold in Song Dynasty,as one of the popular folk customs in Song Dynasty,was once widely spread in Huang-huai River basin.Researches relating to archaeology has found that,the ceramic mold takes the loess as the raw material and takes the intuitive and straightforward images as well as the popular legends as the carrier to spread culture through the folk custom and the commodity.From the analysis on sociology,images and stories enjoy rich cultural connotations and obvious social functions which harmonize the society in Song Dynasty;From the analysis on communication,the folk custom of ceramic mold spreads the culture by the form of letting images tell story which pleases the social life in Song Dynasty,moreover it has been a typical example of the communication of folk culture in the ancient time.