农民数字素养对公共数字文化服务获得感的影响及其作用机理——基于Y市N县的调查分析

Impact and Mechanism of Farmers’Digital Literacy on Their Sense of Access to Public Digital Cultural Services:Based on Survey and Analysis in Y City and N County

基于社会认知理论,以Y市N县为调查对象,引入公众参与的中介变量和社会支持的调节变量,构建农民数字素养影响公共数字文化服务获得感的作用机理。研究发现:农民数字素养对其公共数字文化服务获得感具有显著正向影响;公众参与在农民数字素养和公共数字文化服务获得感之间起部分中介效应;社会支持正向调节农民数字素养对公共数字文化服务获得感的影响。因此,通过从技能和知识层面强化农民数字素养培育、优化农民对公共数字文化服务的参与体验、营造社会高度支持的农村公共数字文化服务发展环境,可以有效提升农民的公共数字文化服务获得感。

Based on social cognitive theory,with N county in Y city as the survey subject,the mediating variable of public participation and the moderating variable of social support are introduced to construct the mechanism by which farmers’digital literacy affects their sense of access to public digital cultural services.Research has found that farmers’digital literacy has a significant positive impact on their sense of access to public digital cultural services.Public participation plays a partial mediating role between farmers’digital literacy and their sense of access to public digital cultural services.Social support positively regulates the impact of farmers’digital literacy on their sense of access to public digital cultural services.Therefore,by strengthening the cultivation of farmers’digital literacy from the perspective of skills and knowledge,optimizing farmers’participation experience in public digital cultural services,and creating a highly supportive environment for the development of rural public digital cultural services,we can effectively enhance farmers’sense of access to public digital cultural services.