面向用户情感体验的产品美学智能评估方法研究

Intelligent Evaluation Method of Product Aesthetics Oriented to User's Emotional Experience

目的 研究面向用户情感体验的产品美学智能评估方法。方法 从情感与美学的概念及内涵出发,梳理了产品情感化设计理论及产品美学评估研究的发展。针对现有的情感化设计方法模型局限性较大,产品美学评估研究范围狭窄,未充分考虑用户情感体验及缺乏完善系统的理论框架与方法模型等问题,重新梳理了用户情感与产品美学之间的关系,从形式美、技术美、体验美三个层次研究用户情感体验,基于用户情感分析重新设定产品美学评估规则,并结合人工智能技术研究产品情感美学数据库的构建方法及产品情感美学的计算方法与流程。结果 提出产品情感美学三层次评估模型与面向用户情感体验的产品美学智能评估系统的构建方法,并对系统构建方法进行了设计实践验证。结论 帮助设计师、制造商、营销商与用户等多种角色更好地理解产品情感与产品美学的关系,促进高效精准的设计决策。为情感化设计领域及美学评估领域的研究提供新见解与新思路,为构建高效精准的产品情感分析与产品美学评估系统提供参考。

The work aims to study the intelligent evaluation method of product aesthetics oriented to user's emotional experience.Starting from the concept and connotation of emotion and aesthetics,the development of emotional design theory and aesthetics evaluation research of product was sorted out.Aiming at the great limitations of the existing emo-tional design method model,the narrow scope of product aesthetics evaluation research,and the insufficient consideration of the theoretical framework and method model of user's emotional experience and the lack of perfect system,the rela-tionship between user emotion and product aesthetics was reorganized,and the user's emotional experience was analyzed from the three levels of formal beauty,technical beauty and experiential beauty,and the evaluation rules of product aes-thetics were reset based on user's emotion analysis.Combined with artificial intelligence technology,the construction method of emotional aesthetics database of product and the calculation method and process of emotional aesthetics of product were studied.Finally,A three-level evaluation model for emotional aesthetics of product and an intelligent evaluation system for product aesthetics oriented to user's emotional experience were proposed,and the design practice verification of the system construction method was carried out as well.It helps designers,manufacturers,marketers and users to better understand the relationship between product emotion and product aesthetics,and promotes efficient and accurate design decisions.It also provides new insights and new ideas for the research in the field of emotional design and aesthetics evaluation,and provides a reference for the construction of efficient and accurate emotional analysis and aes-thetics evaluation system of product.