基于扎根理论分析的亲子游憩动机及行为研究

Analysis on motivation and behavior of parent-child recreational activity based on the grounded theory

该文聚焦1~7岁儿童,围绕亲子游憩动机、游憩决策及游憩行为对80位儿童家长进行半结构式访谈,运用扎根理论方法对访谈资料进行分析,总结了该年龄段儿童亲子游憩动机及行为特征,构建了亲子游憩动机-行为关系模型.研究发现:1)1~7岁儿童亲子游憩的动机以“玩”为主,促进儿童成长发展和家庭和谐发展是亲子游憩的两大主要动因;2)亲子游憩决策行为具有“亲子共同决策,家长最终决定”的鲜明特征,亲子游憩也表现为亲子陪伴行为、亲子共同在场,但分别活动的行为特点;3)亲子游憩动机会影响亲子游憩行为,不同出游动机的亲子家庭表现为不同的游憩行为.该研究充实了亲子游憩研究,也为亲子旅游与休闲产业实践发展提供了学理依据.

Currently,the parent-child leisure and tourism industry is growing rapidly,with an increasing amount of research focusing parent-child recreational activities.In this paper,semi-structured interviews with 80 parents of children aged 1-7 years old were conducted and analyzed by grounded theory focusing on parent-child recreation motivation,recreation decision and recreation behavior.The motivation and behavior characteristics of parent-child recreation activities forchildren in this age group were summarized with a parent-child recreation motivation-behavior relationship model constructed.The results are as follow.1)The primary motivation of parent-child recreation for children aged 1-7 is“play”,with the two main objectives being promoting children s growth and development as well as harmonious family development.2)Parent-child recreation decision-making behavior has the distinctive characteristics of“parents and children make decisions together,and parents make the final decision”.The distinctive characteristics of parent-child recreation is also manifested as parent-child companionship behavior,parent-child co-presence,but also allowing individual activities.3)Motivation of parent-child recreational activities will affect their subsequent behavior,with different motivation leading to different forms of recreation behavior.The results would enrich research on parent-child recreational activities and provide a theoretical basis for the development of parent-child tourism and leisure industry.