网络时代的狂欢:观众中心化的电影美学生产

Carnival in the Internet Age:Production of Audience Centered Film Aesthetics

作为信息化时代下的网络电影,不仅在影像书写方式上愈加朝着大众文化迁移,也使电影创作的主体性地位被大众的审美所控制,影像随即发生着以观众数据为依据的创作、观众自觉参与创作以及观众介入影像二次创作的美学生产中心迁移。网络电影逐渐改写了银幕电影以作者、作品为中心的影像话语,并在观众的全面参与下转向观众中心化的话语建构。詹金斯的“参与式文化”正在网络媒介下加剧,网络电影在网络观众“介入式”的美学生产下,逐渐形成了“影像狂欢”。

The online film in the era of information technology is not only shifting towards popular culture in its image writing,but also,with subjectivity of its creation controlled by the public’s aesthetics,shifting towards the aesthetic production center based on audience data,audience conscious participation in creation,and audience involvement in secondary image creation.Its image discourse has no longer been created with the author and the film itself as the center,but has gradually shifted towards audience centered discourse construction with the full participation of the audience.The“participatory culture”as Henry Jenkins put it,has gradually fused into the network media,and boosted the“image carnival”of the online public with the aesthetic production of mass involvement.