基于演化博弈模型的超前点播参与主体策略行为分析

Analysis on the Strategic Behavior of Participants in Advance on-Demand Based on Evolutionary Game Model

基于超前点播参与主体行为策略演化博弈模型的研究发现,提高点播服务质量进而获得用户正反馈,有利于网络平台超前点播模式的推行;点播平台与用户双方策略行为不因会员权益受影响程度和用户诉讼概率的变化发生改变。建议在保证VIP用户原有权益不受损害的前提下,视频平台要注重提高超前点播增值服务内容质量;超前点播模式的推行要充分考虑用户的反应,以用户为中心。

Based on the research on the evolution game model of the behavior strategy of the advanced ondemand users,it is found that improving the quality of advance on-demand service and obtaining positive feedback from users is beneficial to the implementation of the advance on-demand model on the network platform;the strategic behavior of both the advance on-demand platform and the users will not change with the changes in the extent of effect to of members’rights and interests and the litigation probability of users.It is suggested that the video platform should pay attention to improving the content quality of value-added advance on-demand services on the premise that the original rights and interests of VIP users are not damaged;the implementation of advance on-demand mode should fully consider the user’s response and take the user as the center.