关于提高企业竞争力的战略思考

Strategic Thinking on Improving Enterprise Competitiveness

随着经济科技全球化,市场竞争日益激烈,如何提高企业竞争力已成为各家企业急需思考和解决的战略问题。文章通过对我国企业竞争力的基本状况展开分析,发现目前企业存在运营成本太大、融资环境不佳、缺乏核心人才、面临来自发达国家的激烈竞争压力、科技发展水平与发达国家仍存在一定差距、质量效益不高等问题。为解决上述问题并提高企业竞争力,可以从企业人力资源管理、技术创新管理、知识产权管理、营销管理、“互联网+”管理、财务内部控制管理、企业社会责任管理、企业文化管理八个方面着手,积极优化各要素,提高企业竞争力。

With the globalization of economy and technology, market competition is becoming increasingly fierce. How to improve the competitiveness of enterprises has become a strategic issue that every enterprise urgently needs to consider and solve. The article analyzes the basic situation of the competitiveness of Chinese enterprises and finds that there are currently problems such as high operating costs, poor financing environment, lack of core talents, fierce competition pressure from developed countries, a certain gap in technological development level compared to developed countries, and low quality and efficiency. In order to solve the above problems and improve the competitiveness of enterprises, we can actively optimize all factors and improve the competitiveness of enterprises from eight aspects: enterprise human resources management, technology innovation management, intellectual property management, marketing management, "Internet+" management, financial internal control management, corporate social responsibility management, and corporate culture management.