县级融媒体中心参与社会治理的互动仪式建构

Interactive Ritual Construction of County-level Convergence Media CenterParticipating in Social Governance

互动仪式链理论的要义在于从微观社会学的视角出发,把人们的交往看成一个互动仪式链,其核心在于能量聚合、情感共享和场景仪式等要素的综合作用。智媒时代,县级融媒体中心已日渐成为社会治理的媒体端口,在舆论引导、凝聚共识、政务信息公开和服务等方面发挥着关键效能。整合式呈现议题、情感共享与多重传播、鲜明的地域传播表征建构场景仪式、多维链接与深层互嵌的媒介矩阵打造立体化传播路径,可以作为增强县级融媒体中心公共议题讨论、政民协商互动与沟通效果优化和社会治理效能提升的互动仪式话语生产模式。

The essence of the interactive ritual chain theory lies in viewing people’s interactions as an interactive ritual chain from a microsocial perspective,with the core being the comprehensive role of energy aggregation,emotional sharing,and scene rituals.In the era of intelligent media,county-level integrated media centers have gradually become media outlets for social governance,playing a key role in guiding public opinion,consolidating consensus,disclosing government information,and providing services.The integrated presentation of topics,emotional sharing and multiple communication,distinct regional communication representation,scene construction ceremony,multi-dimensional links and deeply embedded media matrix create a three-dimensional communication path,which can be used as an interactive ritual discourse production model to enhance the discussion of public issues in county-level convergence media centers,optimize the interaction and communication effects of political and civil consultations,and enhance the effectiveness of social governance.