乡村振兴背景下特色农产品移动网络营销策略研究——以河南省周口市为例

Research on Mobile Network Marketing Strategies of Characteristic Agricultural Products under the Background of Rural Revitalisation——Taking Zhoukou City in Henan Province as an Example

随着“互联网+”时代的到来,越来越多特色农产品通过互联网进行推广和销售,因此借助互联网技术来振兴乡村、扩大特色农产品销售渠道、实现农民增收脱贫是当前乡村发展面临的重大挑战。本文以河南周口市为例,从乡村振兴背景下特色农产品移动网络营销策略入手,通过分析特色农产品移动网络营销的必要性,探究周口市特色农产品移动网络营销的现状和存在的问题,以市场需求为导向,为建立特色农产品移动网络营销策略提供了改进方案,以供参考。

With the arrival of the“Internet+”era,more and more characteristic agricultural products through the Internet are promoted and sold,so the use of Internet technology to revitalize the countryside,expand the sales channels of agricultural products,and help farmers to achieve income increase and poverty alleviation is a major challenge facing the development of the countryside.This paper takes Zhoukou City in Henan as an example,starting from the mobile network marketing strategies of characteristic agricultural products in the context of rural revitalization,by analyzing the necessity of mobile network marketing of characteristic agricultural products,exploring the current situation of mobile network marketing of Zhoukou’s characteristic agricultural products and existing problems.Taking the market demands as the guide,it provides improvement plans for establishing the mobile network marketing strategies of characteristic agricultural products,for reference.