电子商务平台促进新疆林果产品产销对接研究

中国作为农业大国,十分重视农业的发展。新媒体融入农业,在改变农业发展方式上起着重要的作用,近年来,电子商务平台已经成为促进农产品销售的重要途径之一。在新疆这个拥有丰富林果资源的地区,电子商务平台也可以发挥巨大的作用,促进当地林果产品的产销对接。传统的销售模式需要借助中间商或者经销商,而电子商务平台则可以直接将产品信息推送给消费者,降低销售成本和时间成本。该文通过分析新疆林果产品产销对接的现状,提出传统媒体在新疆林果产品产销对接中存在的问题,重点分析电子商务平台进行林果产品产销对接的优势,提出可以促进林果产品产销对接的对策,从而使新疆林果产品产销对接更顺畅,对新疆的发展起到一定的作用。

As a large agricultural country,China attaches great importance to the development of agriculture.New media integrates into agriculture and plays an important role in changing the mode of agricultural development.In recent years,e-commerce platform has become one of the important ways to promote the sale of agricultural products.In Xinjiang,which is rich in forest and fruit resources,e-commerce platform can also play a huge role in promoting the production and marketing of local forest and fruit products.The traditional sales model needs the help of middlemen or dealers,while the e-commerce platform can directly push product information to consumers,reducing the cost of sales and time.Based on the analysis of the current situation of the production and marketing docking of forest and fruit products in Xinjiang,this paper puts forward the problems existing in the production and marketing docking of Xinjiang forest and fruit products by traditional media,and focuses on the advantages of the production and marketing docking of forest and fruit products on the e-commerce platform.Then,the paper puts forward countermeasures that can promote the production and marketing of forest and fruit products,so as to make the production and marketing of forest and fruit products in Xinjiang more smoothly,and play a certain role in the development of Xinjiang.