新时代农产品电商促进乡村振兴的发展路径研究——以来宾市武宣县为例

在全面推进乡村振兴的新时代背景下,农产品电商成为促进农民增收致富、推进农业结构调整、实现乡村产业振兴的重要举措。但在其发展过程中仍存在物流配送体系不健全、农产品标准化程度低、品牌影响力小、人才短缺等问题。针对农产品电商促进乡村振兴过程中面临的挑战与困境,各地应积极探索电商兴农促共富的新路径,完善农产品电商物流配送体系,推进农产品标准化及品牌化,加强人才培养和引进,从而促进农业农村现代化发展,实现乡村振兴。

In the context of comprehensively promoting the revitalization of rural areas,e-commerce of agricultural products has become an important measure to increase farmers'income,promote the adjustment of agricultural structure and realize the revitalization of rural industries.In the process of its development,however,there are still some problems,such as imperfect logistics distribution system,low degree of standardization of agricultural products,small brand influence,shortage of talents and so on.In view of the challenges and difficulties faced in the process of promoting rural revitalization by e-commerce for agricultural products,various localities should actively explore new ways for e-commerce to revitalize agriculture and promote common prosperity,improve the logistics and distribution system of agricultural products,promote the standardization and branding of agricultural products,and strengthen personnel training and introduction,so as to promote the development of agricultural and rural modernization and achieve rural revitalization.