乡村振兴视域下农村电商发展路径研究——以临沂市为例

农村电商的发展,带动农产品销售和农民致富,但在物流、人才、品牌建设方面存在的问题制约着农村电商的进一步发展。该文以临沂市为例,对农村电商发展的困境进行分析,并给出相应的对策。

The development of rural e-commerce has driven the sales of agricultural products and the prosperity of farmers,but the problems in logistics,talent,and brand construction have hindered the further development of rural e-commerce.This paper takes Linyi City as an example to analyze the difficulties in the development of rural e-commerce and provide corresponding countermeasures.