新媒体时代下学术期刊可持续发展的思考

Reflections on Sustainable Development of Academic Journals in New Media Environment

新媒体技术的蓬勃发展给学术期刊带来了机遇及挑战,通过分析不同新媒体平台的传播特点,阐述了传统媒体当前面临的困境,提出学术期刊在新媒体环境下应结合自身特点,利用不同媒体平台的传播优势,找到适合大众传媒的突破口,有针对性地进行宣传推广,进而实现期刊的可持续性发展。

The vigorous development of new media technology has brought opportunities and challenges to academic journals.By analyzing the communication characteristics of different new media platforms,this paper expounds the dilemma faced by traditional media,and puts forward that academic journals should combine their own characteristics,make use of the communication advantages of different media platforms,find a breakthrough suitable for mass media,and carry out targeted publicity and promotion to achieve the sustainable development of journals under the new media environment.