乡村振兴战略下非遗产业发展路径选择研究——以贵州苗绣产业为例

Research on the Development Path of Non-heritage Industry under Rural Revitalization Strategy:Taking the Miao Embroidery Industry in Guizhou as an Example

发展非物质文化遗产产业,不仅能够保护与传承非遗文化,还能够促进区域经济发展。文章以贵州苗绣产业为例,分析了其存在的品牌形象不强、同质化严重、人才队伍缺乏等短板问题,有针对性地提出了延长苗绣产业链、精准定位市场、大力引进人才等建议措施,给贵州苗绣产业发展路径选择和加快推进乡村振兴作参考。

Promote the development of intangible cultural heritage industry,can inherit and protect the intangible cultural heritage,and promote the regional economic development.Taking Guizhou Miao embroidery industry as an example,the article analyzes its shortcomings such as weak brand image,serious homogenization and lack of talent team,and puts forward targeted suggestions and measures such as extending Miao embroidery industry chain,accurately positioning the market and vigorously introducing talents,so as to provide references for Guizhou Miao embroidery industry development path selection and accelerating rural revitalization.