基于SEM模型的居民羽毛球消费行为影响因素研究

Research on Influencing Factors of Residents' Badminton Consumption Behavior Based on SEM

运用问卷调查法、数理统计法等方法分析广州市居民羽毛球消费行为及影响因素,并构建了居民羽毛球消费行为影响因素的结构方程模型,进一步探究羽毛球运动参与在羽毛球消费行为中的中介效应。结果表明余暇时间、场地数量等社会环境变量和收入、学历等个体特征变量对羽毛球消费行为的直接效应都非常显著,余暇时间、场地数量、收入对羽毛球消费行为的影响较大,且运动参与在社会环境和个体特征对羽毛球消费的中介效应显著。依据研究结果为提升羽毛球消费行为提出以下对策:1.加强羽毛球场地设施建设和开放;2.建立业余羽毛球指导员服务机制;3.发挥羽毛球文化的影响作用;4.形成多元化的羽毛球服务体系。

Questionnaire survey and mathematical statistics are used to analyze the badminton consumption behavior and influencing factors of Guangzhou residents,and a structural equation model of influencing factors of badminton consumption behavior of residents is constructed to further explore the mediating effect of badminton participation in badminton consumption behavior.The results show that the direct effects of external factors variables such as leisure time,number of venues and internal factors variables such as income and educational background on badminton consumption behavior are very significant.Leisure time,number of venues and income have a great influence on badminton consumption behavior,and sports participation has a significant mediating effect on badminton consumption between external factors and internal factors.According to the research results,the following countermeasures are put forward to promote badminton consumption behavior:1.Strengthen the construction and opening of badminton facilities;2.Establish amateur badminton instructor service mechanism;3.Give play to the influence of badminton culture;4.Form a diversified badminton service system.