用户体验视角下的祁门红茶文化数字化展示设计研究

Research on Digital Display Design of Keemun Black Tea Culture from the Perspective of User Experience

以祁门红茶文化传承和发展为出发点,分析祁门红茶文化的内涵与展示价值,探索数字信息时代祁门红茶文化展示的新途径。导入用户体验设计理念,从感官、交互、情感三个层次构建祁门红茶文化与数字技术相结合的用户体验模型,对祁门红茶文化进行数字活化设计,旨在实现其与当下社会环境的融合,提高祁门红茶文化的传播效率。

Taking the inheritance and development of Keemun black tea culture as the starting point,this paper analyzes the connotation and display value of Keemun black tea culture,and explores a new way to display Keemun black tea culture in the digital information age.By introducing the concept of user experience design,this paper constructs a user experience model combining Keemun black tea culture and digital technology from the three levels of sense,interaction and emotion.Based on this,the digital activation design of Keemun black tea culture is carried out,aiming to realize its integration with the current social environment and improve the efficiency of the dissemination of Keemun black tea culture.