文化旅游视野下工业文创产品的包装设计策略研究

Research on the Packaging Design Strategies of Industrial Cultural and Creative Products from the Perspective of Cultural Tourism

工业文化产业的迅速发展为工业文化旅游的开展创设了良好的条件,在此背景下,工业文创产品包装设计方兴未艾。围绕文化旅游视野下的工业文创产品包装设计展开研究,分析其国内外发展现状,阐述设计实践中所应遵循的地域性原则、低碳环保原则、适销性原则、人性化设计原则,并从挖掘文化内涵提炼工业文化符号、工业文创产品包装的造型设计、工业文创产品包装的结构设计、工业文创产品包装的装潢设计四个方面探讨工业文创产品包装设计的策略。

The rapid development of industrial culture industry has created good conditions for the development of industrial culture tourism.Under this background,the packaging design of industrial cultural and creative products is in the ascendant.This paper focuses on the packaging design of industrial cultural and creative products from the perspective of cultural tourism,analyzes its status in quo at home and abroad,and expounds the principles of regionalism,low-carbon environmental protection,marketability and humanized design that should be followed in design practice.The strategies of packaging design of industrial cultural products were discussed from four aspects:mining cultural connotation and refining industrial cultural symbols,modeling design of industrial cultural and creative product packaging,structural design of industrial cultural and creative packaging,and decoration design of industrial cultural and creative product packaging.