“茶马古道”概念在日本的接受与传播

The Acceptance and Dissemination of the Concept of"The Ancient Tea Horse Road"in Japan from the Perspective of the Shared Future for Human Community

“茶马古道”是当代中国提出的原创性学术概念,对人类命运共同体话语体系作出了贡献,在日本、韩国等东亚国家以及西方英语世界产生广泛影响。从人类命运共同体的视域来看,该概念的传播是文明交流互鉴的例证。20世纪初“茶马古道”概念通过图书和期刊、摄影和影视作品、社会团体的各类活动、周边产品的开发与消费体验等媒介传播到日本后,很快为各界所接受。日本研究者利用各种历史文献资料开展茶马古道的本体研究,还到茶马古道遗址现场亲身体验、调研和勘测,并从多个学科维度开展茶马贸易研究。“茶马古道”概念在日本的传播至今方兴未艾,并在话语范式、传播形式和样态、传播主题等方面呈现一定的规律和特征。

"Tea Horse Ancient Road"is an original academic concept that proposed by contemporary Chinese scholars,it is also a conceptual contribution of China to the community with a shared future for mankind discourse system which has a wide influence in East Asia countries such as Japan,South Korea as well as some Western English-speaking countries.From the early 20th century,Japan had been focusing on the tea horse trading issues,the"Tea Horse Ancient Road"concept was introduced into Japan and quickly accepted by different social groups through related books,journals,photo and film works,social groups'activities and the development and consumption experiencing of peripheral products.Japanese scholars carried out ontology research on Tea Horse Ancient Road through various historical documents and even get the firsthand experience by visiting and surveying the historical sites of Tea Horse Ancient Road from multiple disciplinary dimensions.The dissemination of"Tea Horse Ancient Road"concept in Japan is still rising,shows certain rules and characteristics in the aspects of discourse paradigm,communication form and pattern,communication themes.