迪士尼影视文化在民国时期上海的传播路径解析

An Analysis of the Dissemination Path of Disney Film and Culture in Shanghai during the Republic of China

该文以民国时期上海中英文报刊的新闻报道为主要信源,同时辅以影院海报、期刊等信息,探析迪士尼影视文化在民国时期上海的主要传播路径,以期发现迪士尼文化对上海民众的影响,从侧面展现上海城市精神中海纳百川的历史特质。研究发现,民国时期迪士尼影视文化主要以迪士尼动画、电影为主体,辅以迪士尼音乐、迪士尼动画角色、华特·迪士尼个人资讯等,外加迪士尼动画衍生产品,如动漫图书、卡通照片等,以进一步加强传播力,并渗透到上海居民的日常生活中。根据当时丰富的影视文化生活以及迪士尼影视文化风靡上海的历史图景,可判断迪士尼商业模式已经初具雏形。

This article takes news reports from Chinese and English newspapers and magazines in Shanghai during the Republic of China period as the main source of information,supplemented by cinema posters,magazines,and other information,to explore the main transmission path of Disney film and television culture in Shanghai during the Republic of China period,in order to discover the influence of Disney culture on the people of Shanghai,and to indirectly showcase the historical characteristics of Shanghai's urban spirit,which is inclusive of all rivers.Research has found that Disney's film and television culture during the Republic of China period was mainly based on Disney animation and movies,supplemented by Disney music,Disney animated characters,and Walt Disney personal information.In addition,Disney animated derivative products such as anime books and cartoon photos further strengthened their dissemination and penetrated into the daily lives of Shanghai residents.Based on the rich film and television cultural life at that time and the historical landscape of Disney's film and television culture sweeping Shanghai,it can be inferred that Disney's business model has already taken shape.