新媒体环境下高校红色文化网络传播研究

Research on the Network Communication of Red Culture in Universities under the New Media Environment

如今,科学技术已经被广泛地运用在多个行业中,网络信息化建设深刻影响着多个领域,新媒体技术的出现给高校红色文化传播带来了便捷,怎样通过红色文化网络传播的形式培育优秀人才,促进国家的繁荣发展是一个重要主题。该文主要以如何在新媒体中实现红色文化网络传播为重点进行阐述,首先,分析高校传播红色文化的价值;其次,介绍新媒体环境向高校网络传播红色文化的问题;最后,从整合红色文化网络传播的主题,创设网络传播环境、拓展网络传播受众,加大学校网络监管力度、构建完整的红色文化网络传播平台,促进网络传播进程等几个方面深入说明并探讨新媒体环境下提高红色文化网络传播效率的策略,以期给相关研究提供参考。

Nowadays,science and technology have been widely applied in multiple industries,and the construction of network informatization has a profound impact on multiple fields.The emergence of new media technology has brought convenient channels for the dissemination of red culture in universities.How to cultivate outstanding talents through the form of red culture network dissemination and promote the prosperity and development of the country is an important theme.This article mainly focuses on how to achieve online dissemination of red culture in new media.Firstly,it analyzes the value of spreading red culture in universities.Secondly,it introduces the problem of spreading red culture to universities through the new media environment.Finally,from the main theme of integrating red culture online dissemination,creating an online dissemination environment,expanding the audience of online dissemination,increasing school network supervision,and constructing a complete red culture online dissemination platform,it deeply explains and explores strategies to improve the efficiency of online dissemination of red culture in the new media environment,including promoting the process of online dissemination,with the aim of providing conditional support for relevant research.