SWOT-PEST视角下高校图书馆文创产品开发服务策略研究

Research on the Development Strategy of Creative Products in University Libraries from the Perspective of SWOT-PEST Analysis

该文在调研国内高校图书馆文创产品研究及实践的基础上,运用SWOT-PEST分析法,分析高校图书馆文创产品开发的内外环境,并提出相应服务策略。研究结果表明:高校图书馆有着丰富的文化遗产资源,但同时也面临文创产品设计专业人才不足、营销渠道窄等诸多挑战。该文借鉴国外文创开发经验,针对挑战和劣势,基于高校图书馆提出建立文创平台、加强文创产品开发的资源保障、拓宽文创产品展示和销售渠道、运用科技助力文创产品创新、优化用户消费体验等一系列策略,以期推动高校文创产品开发服务保障体系建立,促进高校图书馆文化服务创新和转型升级,推进高校图书馆文化创意产业的发展。

Based on research and practice of creative products in university libraries in China,this article applies the SWOT-PEST analysis method to analyze the internal and external environment of creative product development in university libraries and proposes corresponding service strategies.The research shows that university libraries have rich resources and opportunities,such as cultural heritage and foreign experience in creative development,but also face many challenges and disadvantages,such as a shortage of professional talent in product design and narrow marketing channels.This article proposes a series of strategies based on the challenges and disadvantages of university libraries,such as establishing a cultural and creative platform,strengthening resource protection for cultural and creative product development,expanding the display and sales channels of cultural and creative products,using technology to assist in innovation of cultural and creative products,optimizing user consumption experience,etc.,in order to promote the establishment of a service guarantee system for the development of cultural and creative products in universities,and promote the innovation,transformation and upgrading of cultural services in university libraries,promote the development of cultural and creative industries in university libraries.