产教融合背景下课程思政教学研究与实践——以南宁职业技术学院传媒专业为例

Research and Practice of Curriculum ldeology and Politics Teaching Under the Background of Integration Between Industry and Education——A Case Study of the Media Major at Nanning College for Vocational Technology

产教融合为高等教育内涵式发展提供路径指引,也给课程思政建设带来新的挑战。以南宁职业技术学院传媒专业为例进行分析,认为实践性较强的传媒专业课程在产教融合过程中所遇到的育人主体多元价值观冲击、育人环境复杂多变、课程学习强度更大等现实问题。课程思政对于产教深度融合的价值意蕴表现在:课程思政是教育赋能产业的根本保障,是培育德技并修人才的重要纽带,是教育教学改革的核心主线。产教融合背景下,传媒专业课程思政要以主流价值观筑牢精神支柱,以人文价值意蕴构建育人格局,以产学协同育人创新育人模式,充分挖掘地方思政资源,深度融合校企思政育人模式,创新开拓教学组织形式,务求“立德树人”的实际成效。

Integration between industry and education provides guidance for the development of higher education and also brings new challenges to the construction of ideological and political education in curriculum.Taking the media major at Nanning College for Vocation-al Technology as an example,it is believed that practical media courses encounter various practical issues in the process of integrating in-dustry and education,such as the impact of diverse values on student development,complex and ever-changing educational environments,and increasingly strict assessment of teaching skills.The value of curriculum ideology and politics for deep integration of industry and edu-cation is manifested in the following aspects:curriculum ideology and politics is the fundamental guarantee for education to empower the in-dustry,an important link in cultivating talents with both moral and technical skills,and the core theme of educational reform.Under the background of integration between industry and education,the curriculum ideology and politics of the media major should establish a firm spiritual pillar based on mainstream values,build an educational pattern with humanistic values,and adopt an innovative education mode that combines industry and academia.It should fully tap into local ideological resources,deeply integrate the ideology and education modes of schools and enterprises,innovate teaching organizational forms,and strive for practical results in fostering virtue through education.