传统服饰品牌化研究

Research on Branding of Traditional Costume

随着现代服装的普及,我国传统服饰生存空间变小,某些传统服饰工艺处于濒危状态。为了保护和传承传统服饰,应用品牌化理论对传统服饰进行研究,通过完善传统服饰品牌系列,提升传统服饰的知名度,增加传统服饰的市场占有率,让传统服饰成为地区的文化名片,为地区形象代言,并创造经济效益。

With the popularization of modern clothing,the living space of China's traditional clothing has become smaller,and some traditional clothing technologies are in an endangered state.In order to protect and inherit traditional clothing,which is a form of intangible cultural heritage,this paper applies the branding theory to research traditional clothing,and makes traditional clothing into China's cultural brand,tourism brand,and clothing brand,so that traditional clothing can become a beautiful name card of the country and a spokesman for the national image,And create social and economic benefits.