基于文化表达的传统服装品牌视觉形象设计方法

Visual Image Design Method of Traditional Clothing Brand based on Cultural Expression

为提高我国传统服装品牌的竞争力,通过理论研究和案例分析,从消费者需求以及品牌定位与审美出发,探究传统服装品牌视觉形象设计的方法。研究认为,传统服装品牌视觉形象设计要重视文化的传承与表达,深入挖掘品牌的文化内涵,结合现代设计理念,设计出符合品牌调性的、有个性的品牌视觉形象。

In order to improve the competitiveness of Chinese traditional clothing brands,the article explores the methods of visual image design of traditional clothing brands from the perspective of consumer demand,brand positioning and aesthetics through theoretical research and case analysis.According to the research,the visual image design of traditional clothing brands should pay attention to the inheritance and expression of culture,dig deep into the cultural connotation of the brand,and design a brand visual image that conforms to the tone of the brand and has personality.