新主流电影中的价值坚守与话语建构

Value Insistence and Discourse Construction in New Mainstream Films

新主流电影在创作理念、发行方式与主题表达等方面尽管明显融合了许多商业化元素,但更注重在价值观上对受众进行正向的价值输出与情感引导,也更为尊重受众的审美习惯和期待视野。新主流电影是对主旋律电影的发展和改进,试图将主流价值观和商业价值相缝合,但在思想层面上,仍是以弘扬主导文化的意识形态为主旨。同时,新主流电影是强势的文化输出,是我国主流价值观的传达,也是民族自信心的呈现,全世界的中国人在影片中都获得了国家认同感和自豪感。新主流电影成为“中国梦”最有效的传播手段和表现载体。

Although the new mainstream films clearly integrate many commercial elements in terms of creative concepts,distribution methods,and theme expression,they pay more attention to positive value output and emotional guidance for the audience in terms of values,and also respect the audience's aesthetic habits and expectations more.The new mainstream films are the development and improvement of the main theme film,attempting to integrate mainstream values and commercial values,but at the ideological level,it still aims to promote the ideology of the dominant culture.At the same time,the new mainstream films are a strong cultural output,a transmission of mainstream values in China,and a manifestation of national confidence.Chinese people around the world have gained a sense of national identity and pride in the films,and the new mainstream films have become the most effective means of dissemination and expression of the“Chinese Dream”.