“陇字号”区域品牌建设评价认证策略的分析与研究

Analysis and research on evaluation and certification strategy of“Long Brand”regional brand construction

为落实品牌建设和质量强省工作,大力实施品牌发展战略,加快建立和完善品牌建设、培育及评价体系,助推“甘肃产品”向“甘肃品牌”转型升级,促进区域经济社会高质量发展。本文提出“陇字号”区域品牌的标准化建设策略。

In order to implement the work of brand construction and strong quality province,vigorously implement the brand development strategy,accelerate the establishment and improvement of brand construction,cultivation and evaluation system,promote the transformation and upgrading of“Gansu products”to“Gansu brand”,and promote the high-quality development of regional economy and society.This paper puts forward the standardization construction strategy of“Long Brand”regional brand.