乡村振兴战略背景下我国农村电商发展路径分析

Analysis of the Development Paths of Rural E-commerce in China with the Strategy of Rural Revitalization

我国乡村经济发展水平自党的十八大以来逐年提升,在某种程度上推进了农村电商的发展。近年来,农村电商出现了较多的参与主体,各类电商企业应运而生为我国乡村振兴发展奠定了坚实的基础。乡村振兴战略背景下,我国农村电商发展虽取得了一定的成果,但依旧存在较多问题,因此提出电商发展建议,为农村电商发展梳理方向在当前发展阶段尤为重要。本文立足乡村振兴战略背景,探究我国农村电商发展路径,提出完善农村电商基础设施、加强人才引进和培训力度、加强品牌建设、加强监管力度、电商企业和村民联合起来共同发展等措施,以期助力农村电商健康持续发展。

China’s rural economic development has improved year by year since the 18th National Congress of the Communist Party of China,which to some extent has promoted the development of rural e-commerce.In recent years,in terms of rural e-commerce,there have been more involved subjects,and the emergence of various e-commerce enterprises has laid a solid foundation for the development of rural revitalization in China.With the strategy of rural revitalization,China’s rural e-commerce development has achieved results,but there are still many problems,so it is very important to put forward e-commerce development proposals now for rural e-commerce development in the future.This paper is based on the strategy of rural revitalization,explores development paths for China’s rural e-commerce,puts forward measures to improve the rural e-commerce infrastructure,strengthen the introduction of talents and talent training,and strengthen brand building and supervision,with e-commerce enterprises and villagers making joint efforts for common development,etc.,to improve the healthy and sustainable development of rural e-commerce.