乌克兰危机下美西方与俄罗斯的舆论战及其启示

The Battle for Public Opinion on the Ukraine Crisis and Its Implications

乌克兰危机爆发以来,美西方国家抱团合作,操控其主流媒体发动了一场规模空前的对俄舆论战。俄罗斯则绝地反击,与美西方国家及其主流媒体在国际舆论场激烈交锋。在这场国际舆论战中,双方为抢占道义制高点,竞相综合运用各类传媒新技术及舆论战技巧,尽可能打击、唱衰甚至抹黑对手,鼓舞己方士气。美西方与俄罗斯的舆论交锋显示出21世纪“混合战争”场景下国际舆论战的一些新特点,这些特点将可能持续相当长时间。

Since the outbreak of the Ukraine crisis,the U.S.and the West have worked together and manipulated their mainstream media to launch a public opinion war against Russia on an unprecedented scale.Russia,on the other hand,has counterattacked with them in the international public opinion arena.The two sides are competing to make comprehensive use of new media technology and discourse techniques to combat,discredit,and even smear their opponents to boost their side’s morale and seize the moral high ground.