数字人文和文旅融合双驱动档案文创IP培育策略——以侨批档案开发为例

侨批档案作为文化文物单位拥有的传统文化资源之一,提供了丰富的文化创意源泉,从中挖掘和培育优质IP是侨批档案有效开发和利用的重要途径。文章从核心价值、精准定位和侨批文化三个方面分析了侨批档案文化创意优质IP的核心要素构成,并据此从持续挖掘经典内容、构建侨批IP文创全球化视野、适应优质IP的市场化与社会化要求方面提出了推进侨批档案文化创意优质IP培育的具体策略。

Qiaopi archives,as one of the traditional cultural resources owned by cultural heritage units,provide a rich source of cultural creativity.Excavating and cultivating high-quality IP from them is an important way to effectively develop and utilize Qiaopi archives.The article analyzes the core elements of high-quality IP for cultural creativity in Qiaopi archives from three aspects:core value,precise positioning,and Qiaopi culture.Based on this,specific strategies for promoting the cultivation of high-quality IP for cultural creativity in Qiaopi archives are proposed from the aspects of continuously exploring classic content,constructing a global perspective for cultural and creative innovation in Qiaopi archives,and adapting to the market-oriented and socialized requirements of high-quality IP.