释意理论下的地方文旅产业外宣翻译服务研究

Publicity Translation Service of Regional Cultural Tourism Industry in Light of Interpretive Theory

相对于传统旅游,文化旅游具有明显的文化属性。地方文旅产业外宣翻译质量对文旅产业发展和地域文化乃至于中国文化的国际化传播意义重大。有效区分旅游文化和文化旅游,并分析文旅产业外宣语言服务现状,能够总结地方文旅产业外宣口译中的偏误及成因。此外,梳理释意理论的缘起与国内外研究现状,并在其指导下,以东北地区文化旅游活动为例,探索地方文旅产业外宣口译方法,能够提升地方文旅产业国际语言服务质量,加速东北地区乡村振兴进程,提升中国文化国际传播力。

Compared with traditional tourism,cultural tourism has obvious cultural attributes of its own.The quality of international publicity translation of regional cultural tourism industry is of great significance to the development of cultural tourism industry and the international communication of regional culture,and even Chinese culture in a broader sense.After effectively distinguishing tourism culture and cultural tourism,and analyzing the current situation of publicity language services in the cultural tourism industry,the research summarizes the errors and relevant causes in the publicity interpretation of the local cultural tourism industry.In addition,with a review on the origin of the interpretive theory and the research status at home and abroad,the research takes cultural tourism in Northeast China as an example,and explores the methods of publicity interpretation of regional cultural tourism industry,so as to improve the international language service quality of regional cultural tourism industry,accelerate the process of rural revitalization in Northeast China,and enhance the international communication of Chinese culture.